Tuesday, February 19, 2008

Chek @ Work

I'm a media planner who is responsible to develop a plan that answers the questions: How can the greatest number of people in the targeted group be reached often enough to have the advertising message seen and remembered - and at the lowest possible cost?

Advertising is a business of ideas. It is the magic of the idea that lifts some of the advertisements above the ordinary. Advertising succeeds not because of the amount of budget you invested, but the advertising message that you deliver to the consumers. I like the way advertisement gets into audience’s mind and influence one’s choice. Of course, clients would hope that, advertising can increase their sales and profit, demonstrate return on investment and create brand awareness among their consumers. I like branding and I want to help my clients to build branding in their products or services because the only way we grow is to help our clients to grow.

NOTE: Never ever think of working in media line as it's rush and requires long working hours. Once you step in, it's so hard to let go...



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